What is the hibiscus flower?

The Hibiscus flower is beautiful soft-petal flower that comes in a variety of colors primarily in shades of red, white and yellow. It is popular in tropical climates in Africa, the Carribean, Southern Asia, the Americas, Australia and the Mediterranean. Scientific variations include the sabdariffa and the roselle. The roselle has been brewed as a tea in cultures as diverse as the Carribean, Africa and southeast Asia for centuries. The health benefits, believed to mythical for so may years have recently been scientically proven. Please see below.

Is the hibiscus juice organic?

Hibiscus, Inc., emphasizes the use of natural products in all of its its beverages. Every ingredient is chosen with extra care to ensure that every ounce of hibiscus juice retains the natural purity of a beverage.

Is it drinkable?

Over the centuries the hibiscus roselle has been brewed to make tea in several tropical cultures, but only recently with the advent of Hibiscus, Inc., has an organic tropical juice beverage been made from the hibiscus plant. The goal is very simple: maintain the organic purity of the hibiscus flower while blending natural fruits and spices.

Have research and studies been done? What are the health benefits?

Several research studies have been conducted on the Hibiscus sabdariffa and the published findings show a littany of health benefits. These benefits include reducing the incidence of “bad cholesterol”, liver disease, and the clensing of the gastrointestinal system. Three such distinguished studies conducted collaboratively at Taiwan’s Chung Shan Medical University, the Chung Hwa College of Medical Technology and the Armed Forces Taichung General Hospital also in Taiwan are referenced below: